Corning Incorporated today said that Micromax’s Vdeo series of smartphones have its Gorilla Glass to help protect against damage. Budget smartphone rarely have protective glass since OEMs don’t spend a lot in the segment.
So far Micromax has launched four smartphones in the Vdeo series – Vdeo 1, Vdeo 2, Vedo 3 and Vdeo 4 and is gearing to launch the Vdeo 5 soon.
Corning said that Gorilla Glass has been used on nearly 5 billion devices worldwide, including more than 1,800 product models across 40 major brands.
Commenting on the partnership with Corning, Shubhajit Sen, chief marketing officer, Micromax, said:
It is important for the entire ecosystem to come together to deliver a compelling and complete solution to consumer needs. With the Micromax Vdeo range we have broken the perception that a durable, high-quality display is limited to premium devices. We believe our continued collaboration with Corning will help propel adoption of smart phones with consumers in the value segment.
John Bayne, vice president and general manager, Corning Gorilla Glass, said:
Value-segment smartphone customers typically spend a significant portion of their income buying a device. Many of these first-time smartphone users simply cannot afford to repair or to replace a damaged device. That’s why it’s essential to protect these devices with a material such as tough, damage-resistant Corning Gorilla Glass.
For all mobile phone consumers, their device is critical. It is often the most valuable thing they carry on their person every day and something they use not just to communicate but, in many cases, as their primary access to information. We are thrilled that Micromax – one of India’s premier device manufacturers – has designed Gorilla Glass into its Vdeo smartphones to give value-segment users the protection that they not only need, but they deserve. This level of performance is not possible with other material options.