Xiaomi launched the Redmi 4A budget smartphone in India at Rs. 5999 earlier this week. It went on sale for the first time in India today exclusively from Amazon.in and Mi.com. Xiaomi said that it sold more than 250,000 units within 4 minutes the sale started on Amazon.in and Mi.com today noon.
It also said that Amazon.in witnessed huge interest with more than 5 million hits per minute, peak 1500 orders per second on the site and orders spiked to a record 1500 per second during the period of the sale. It said that it witnessed over 1 million ‘notify me’ alerts from customers since the interest registrations began earlier this week.
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Noor Patel, Director Category Management, Amazon India said:
We are thrilled to have witnessed such an overwhelming customer response for the Redmi 4A smartphone. We had over 1 million ‘notify me’ requests from customers. Smartphones have been a top selling category on Amazon.in and the phenomenal sale today reinforces our focus on expanding the selection and giving our customers the best to choose from.
Raghu Reddy, Online Sales Head, Xiaomi India said:
We are pleased with the record sales of more than 250,000 units of Redmi 4A on Amazon and Mi.com. The device has much to offer to customers and it is the best in its price segment. Our Mi Fans are at the core of our business and their response to the sale has been tremendous. This is our most affordable smartphone to date and delivers on our brand promise of innovation for everyone.