Samsung and Amazon have partnered to offer HDR10+ videos. Under the partnership, Amazon’s video content will be available with HDR10+ imaging technology on Samsung Electronics’ premium TV.
HDR10+ is an updated open standard that leverages dynamic metadata to produce enhanced contrast and colors on an expanded range of televisions. It elevates the HDR10 open standard with the addition of Dynamic Tone Mapping. The current HDR10 standard utilizes static metadata that does not change during playback despite scene specific brightness levels. As a result, image quality may not be optimal in some scenes. For example, when a movie’s overall color scheme is very bright but has a few scenes filmed in relatively dim lighting, those scenes will appear significantly darker than what was originally envisioned by the director.
Kyoungwon Lim, Vice President of Visual Display Division at Samsung Electronics said,
We’re excited to work with world-class industry partners, including Amazon Video, to bring more amazing HDR content directly to our 2017 UHD TVs, including our QLED TV lineup.
Greg Hart, Vice President of Amazon Video, worldwide said,
At Amazon, we are constantly innovating on behalf of customers and are thrilled to be the first streaming service provider to work with Samsung to make HDR10+ available on Prime Video globally later this year.