Reliance Entertainment announced that the global launch of its movie platform, BIGFLIX. The Anil D. Ambani led company launched BIGFLIX in a nine-language for India and global markets.
The new BIGFLIX will have 2000 HD movies in nine Indian languages to start with, including Hindi, Telugu, Tamil, Punjabi, Malayalam, Gujarati, Marathi, Bhojpuri and Bengali. Users can access BIGFLIX across multiple screens as they can switch between devices in the middle of a film. Reliance claims BIGLFLIX has 3.9 million registrations and offers video content in categories such as feature films, short films, devotional, and movie trailers.
Shibasish Sarkar, Chief Operating Officer, Reliance Entertainment,
Indians are moving to digital entertainment in a big way with consumption growing on daily basis. Notably, BIGFLIX will fill in the void created by the decline of the home video market by digitally delivering movies.
Amit Khanduja, CEO, Reliance Entertainment-Digital, said,
Globally the demand for video content has risen steeply, and the digital platform is witnessing a wider audience everywhere, including India. BIGFLIX will provide high quality video content from some of the biggest banners including Dharma, Disney, Viacom, Phantom, Telegu One and Rajshri, among others.
Reliance said BIGFLIX is launching for Rs. 50 for unlimited viewing per month.