Facebook today announced new India centric features for its platform at an event called as “A place to connect” in Delhi. The social network is bringing India specific camera filters along with the frames and effects that come in the Facebook camera. The custom effects for India include Namaste and geo-specific experiences in cities like New Delhi, Mumbai, Goa, and other places.
Facebook said India has more than 184 million monthly active users and 50% of these 184 million users access Facebook every day. The social network also announced that it will soon expand Reactions such as “Love”, “Haha”, “Wow”, “Sad” and “Angry” to Facebook Lite later this month. Facebook Lite is a toned down version of the social network that is aimed at users living in emerging markets that have slow internet connection. There are more than 200 million users in India who use Facebook Lite.
Last month, Facebook rolled out Reactions to Messenger. Till date Reactions have been used 300 billion times on Facebook posts.