Samsung at the 2017 Mobile World Congress (MWC) Shanghai announced new ISOCELL Image Sensor Brand, named after the company’s own ISOCELL technology. This has Bright, Fast, Slim and Dual sub-brands. Samsung introduced ISOCELL technology back in 2013. It separates each pixel with a physical barrier that reduces color crosstalk among pixels, offering high color fidelity, enabling excellent image quality even with smaller pixels.
- ISOCELL Bright sensors deliver bright and sharp images with high color fidelity and reduced noise in low light environments
- ISOCELL Fast sensors provide fast autofocus onto still or moving objects even when dark
- ISOCELL Slim sensors adopt the smallest pixel sizes available in the market at 0.9-1.0um, yet produce high quality images for the slimmest devices
- ISOCELL Dual sensors can be mixed and matched in various combinations on consumer devices to bring about features demanded in the latest dual camera trend
Samsung also demonstrated its leading-edge logic solutions, including the Exynos 9 series with 10nm FinFET process technology at MWC Shanghai.
Commenting on the announcement, Ben Hur, Vice President of System LSI marketing at Samsung Electronics, said:
Samsung ISOCELL is a brand that represents the essence of our leading pixel technologies. We expect the ISOCELL brand to help consumers easily acknowledge and confide in camera performance as well as overall quality of the device.With our advanced image sensor technologies, Samsung will continue to bring innovation to cameras used in smartphones and other applications.