Google Play Made for India initiative launched

Google India at its first App Excellence Summit in Bengaluru brought Indian app and game developers to share tips and tools to help developers to create best quality Android apps that are locally relevant. It also announced Google Play Made for India initiative that will allow Indian developers apply for a change to have apps specifically optimized for the Indian market showcased on the Google Play Store in India in a special section. They can apply at g.co/play/madeforindia.

Google Play has several payment methods. It now supports pre-paid and post-paid carrier billings for Airtel, Idea Cellular and Vodafone. You can get Google Play gift cards from over 4000 retail stores and you can also get recharge codes starting Rs. 100 through e-wallets.

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Google also revealed some stats about the Indian Android and Google Play users:

  • There are now more people using Android devices in India than in the U.S.
  • Indian users install more than a billion apps every month from Google Play
  • Number of apps installed in India has grown by 150% YoY
  • 3X growth on Indian consumer spend on apps and games in last 1 year

At the summit, Purnima Kochikar, Director, Business Development, Games & Applications, Google Play, said:

At Google Play, we are committed to helping Indian developers of app sizes seize this opportunity and build successful, locally relevant business. A lot of what we do at Google Play is support developers’ imaginations and make Android consumers aware of the amazing new experiences our developers are creating.

With inputs from Sneha


Srivatsan Sridhar: Srivatsan Sridhar is a Mobile Technology Enthusiast who is passionate about Mobile phones and Mobile apps. He uses the phones he reviews as his main phone. You can follow him on Twitter and Instagram
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