Instagram copied Snapchat to launch Instagram Stories a year ago. The feature which now has over 250 million daily users is celebrating its first birthday. Instagram has shared some stats about Stories which should worry Snapchat.
Giving user insights, Instagram touts those under the age of 25 spend more than 32 minutes a day on its platform, on average, while those age 25 and older spend more than 24 minutes a day. The Facebook owned photo and video sharing site rolled out more than 20 new features within Instagram Stories over the past year. Instagram says over 50% of businesses on Instagram produced an Instagram Story in the last month.
Top five location tags on Instagram Stories include Jakarta, São Paulo, New York, London, and Spain in that order. Vibrant Location sticker, Digital time sticker,“Like” sticker, Hashtag sticker and Weather sticker were the top 5 stickers. When it comes to filters, Puppy ears, Sleep mask, Bunny ears, Love with the heart-shaped darts and Koala ears are some of the most used filters. Meanwhile, Good Morning, Work, Good Night, Mood, Love were some of the popular hashtags.
On the occasion of its one year anniversary, Instagram is rolling out birthday and celebration stickers for Stories.