BookMyShow has announced integration with WhatsApp. The popular online ticketing said it has become the first Indian online ticketing brand to participate in the recently announced WhatsApp business pilot.
As a result of the integration, BookMyShow has made WhatsApp a default ticket confirmation channel for all its users. This basically means, users who book tickets on BookMyShow will now receive a message on WhatsApp with the confirmation text or an M-ticket (mobile ticket) QR Code, along with an email.
Earlier this month, WhatsApp announced that it its testing new tools through a closed pilot program that will allow people to communicate with the businesses they want to reach on WhatsApp. Business accounts will have a verified profile with a green badge so people can identify a business from another person so it will be easier to respond to messages.
Ravdeep Chawla, Head of Product, BookMyShow said,
Keeping up with their changing preferences and habits, we decided to integrate BookMyShow with WhatsApp for its pilot. WhatsApp has definitely become a preferred mode of communication for millions of people in our country and we could identify tremendous value in making it a default ticket confirmation channel. We have already started rolling out this feature and over the course of next few weeks, we aim to scale it to cover our entire user base.”
BookMyShow had recently introduced ‘Plan-it’, the in-app messaging feature that allowed people to interact with each other in real time, suggesting movies, showtimes, venue options and eventually complete the movie tickets booking from within the chat window.