The iFood Assistant, an iPhone and iPod touch application was launched by Kraft Foods, the world’s No. 2 food company recently. It offers consumers access to food and meal-planning ideas. The application targets consumers on the go looking for recipes.
The application can be downloaded from the Apple App Store for installation on any iPhone or iPod touch.
“Our goal is to help make consumers’ lives easier by helping them find the perfect food idea for any occasion, create quick shopping lists and find the nearest grocery store – all just a finger-tap away,” said Ed Kaczmarek, director of innovation for new services at Kraft.
The iFood Assistant includes more than 7,000 tested, searchable recipes with detailed instructions and video demonstrations and an alternative horizontal view to follow along while cooking.
Application users can review comments posted on the recipes and share with others.
Consumers can also create shopping lists with nearby store recommendations and add custom ingredients.
Finally, the application offers tips and shortcuts such as “Dinner Tonight” and “Recipe of the Day” that feature daily recipes.
This is the first downloadable mobile application by the company. The Kraft mobile application is a response to an opportunity born out of a challenge for today’s time-starved consumer.
“Our consumers lead increasingly busy lives, and mealtime is a constant challenge,” Mr. Kaczmarek said. “Whether you’re in the store, in the kitchen or on the go, iFood Assistant provides the information people need to make food planning and meal preparation quick, easy and delicious and fun,” he said.
The iFood Assistant costs 99 cents to download from the Apple App Store on the iPhone or iPod touch or online at http://www.itunes.com/appstore.
Via: MobileMarketer