ASUS India today announced permanent price cuts for a range of smartphones – ZenFone 3 (5.2, 5.5), ZenFone Max, ZenFone 3 Max (5.2, 5.5) and ZenFone Go (5.0, 5.5). Last year several ASUS smartphones received a price cuts in the country, and the new year starts with price cuts on several smartphones that were launched in the past couple of years.
| Product | Launch price | After price cut |
| ZenFone 3 5.2” (ZE520KL) | INR 13,999 | INR 11,999 |
| ZenFone 3 5.5” (ZE552KL) | INR 16,999 | INR 14,999. |
| ZenFone 3 Max 5.2 (ZC520TL) | INR 9,999 | INR 8,499. |
| ZenFone 3 Max 5.5 (ZC553KL) | INR 12,999 | INR 9,999. |
| ZenFone Max (ZC550KL) | INR 7,999 | INR 7,499 |
| ZenFone Go 5.0” | INR 7,499 | INR 6,499 |
| ZenFone Go 5.5” | INR 7,999 | INR 6,999 |
The price reduction will be across all major e-commerce sites like Flipkart, Amazon and leading retail stores including Asus Exclusive Stores across India.
Commenting on the announcement Peter Chang, Region Head – South Asia & Country Manager for ASUS India said:
India is one of the biggest markets for us and we are committed to accelerating our rapid growth. Innovatively crafted ZenFones have been successful in attracting our discerning Indian customers, and we are confident of the future as well. In this New Year, we will focus on two pillars of our strategy – ‘the first pillar’ is providing best technology that will work in India and the ‘second pillar’ is attractive pricing. We plan to have aggressive pricing to make ZenFones the most preferred smartphone choice for the Indian Consumer.