Google back in 2017 had opened up the Early Access Program to make it easier for brands to start participating in RCS business messaging and now companies from food, travel, retail and delivery services in the U.S. and Mexico have adopted RCS to have better conversations with customers.
Google says that with RCS, businesses can send more useful and interactive messages to their customers. For example, images in place of text for better understanding and even let the customer select and buy something, without leaving the messaging app.
Google in the U.S. has collaborated with Sprint to enable campaigns with 1-800 Contacts, 1-800-Flowers.com, Booking.com, SnapTravel, and Subway and many others. Along with messaging partners 3C, CM.com, Mobivity, OpenMarket, Smooch and Twilio. It is also working with Telcel to bring campaigns to Mexico soon with 5 Piso, Broxel, DHL Mexico and Secretaria de Salud along with messaging partners Airmovil, Auronix, Aldeamo, and Tiaxa.
The company says that it is aiming to bring the RCS messaging to businesses in more regions and also mentioned that at the Mobile World Congress, partnering brands will demonstrate the developments. OEMs including TCL/Alcatel/BlackBerry, Transsion, BLU, Positivo, Multilaser, Mobiwire, Azumi, and Essential are joining the list of manufacturers like Huawei, LG, and others in pre-loading Android Messages as the default messaging app on their new devices.