LG Electronics today announced that it has signed up South Korea’s most popular K-Pop boy band, BTS as its brand ambassador for smartphones globally. BTS group will star in a series of TV and social media campaigns for LG’s mobile products, beginning with the company’s upcoming flagship smartphone, which will likely be the G7 that is expected to go official later this month.
LG said that it will collaborate with BTS on a diverse marketing campaign that reflects the uniquely colorful personalities of each of group’s seven members. “The campaign will highlight the band’s talent, attitude and relationship with its fans, the very qualities that LG hopes to bring to its upcoming products starting this quarter,” said LG.
We should see new teasers of the LG G7 featuring BTS in the coming weeks, ahead of the official launch.
Regarding the latest partnership, Kim Su-young, vice president and head of marketing for LG Electronics Mobile Communications Company, said:
BTS achieved international superstardom through raw talent, innovation and authenticity even though many gave them little chance of real success.These qualities make BTS a great match with our smartphone brand and we hope to be able to convey to the global audience that LG mobile devices are also about delivering bold innovation with a unique attitude.