Apple ahead of the Earth Day announced that for every device received at Apple stores through the Apple GiveBack program from today until April 30th, will make a donation to the non-profit Conservation International. The company has also introduced Daisy robot that can more efficiently disassemble iPhone to recover valuable materials.
According to Apple, Daisy robot is the most efficient way to reclaim the valuable materials stored in iPhone and the robot is capable of disassembling and sorting parts from up to 200 iPhones per hour. The new Daisy is based on Liam technology (and parts) and can take apart nine different iPhone models and sort their high-quality components for recycling.
Apple GiveBack program lets customers return their devices at any Apple Store or through apple.com to be recycled or traded in. The company for each Apple device received from today through April 30, will make a donation to Conservation International to support its efforts to preserve and protect the environment. All the eligible devices that are returned will receive credit that customers can use toward an in-store purchase or put on an Apple Store Gift Card for future use.
On the occasion of the Earth Day, Apple said that all the Watch users will receive a notification about the Earth Day Challenge which is an activity to encourage users to get outside, enjoy the planet and complete a workout of at least 30 minutes. Users who finish this task will receive a special achievement and unique stickers in iMessage.
Lisa Jackson, Apple’s vice president of Environment, Policy and Social Initiatives said:
At Apple, we’re constantly working toward smart solutions to address climate change and conserve our planet’s precious resources. In recognition of Earth Day, we are making it as simple as possible for our customers to recycle devices and do something good for the planet through Apple GiveBack. We’re also thrilled to introduce Daisy to the world, as she represents what’s possible when innovation and conservation meet.