Reliance Jio has launched JioInteract – world’s first Artificial Intelligence (AI) based brand engagement platform. It will start with Live Video Call that features India’s favourite celebrities. Amitabh Bachchan will be the first one will come on live video call to promote his upcoming comedy-drama film ‘102 Not Out’ in the most innovative way.
Reliance Jio expects that the JioInteract to become largest platform for movie-promotion and brand engagement. Over the next few weeks, Jio will introduce services such as video call centres, video catalogue, and virtual showrooms. “Such use of artificial intelligence is a first across the world and will reposition the way brands and customers think of engagement,” says Jio.
JioInteract’s first service “Live Video Call” will allow all Jio and other smartphone subscribers to make a video call with Amitabh Bachchan anytime during the day, starting on 4th May 2018.
Users can ask questions related to his upcoming movie, 102 Not Out and even book their movie tickets in real-time through the ticketing-partner BookMyShow.
How to use JioInteract
- Download MyJio app
- Click on JioInteract icon inside the MyJio app (Will go live on May 4th)
- Start your video call and chat with Amitabh Bachchan
- Additionally, subscribers can also share their video call experience with their family and friends using the “Share” option
Regarding the latest JioInteract service, Reliance Jio said:
This unique and innovative service uses a powerful artificial intelligence based platform to listen to user questions and respond to them in the most appropriate way.
In addition, the platform has a unique auto-learning feature that helps improve the answering accuracy. Leveraging the strength of Jio’s strong mobile video network and its 186Mn+ strong subscriber base along with new technologies like artificial intelligence & machine learning, JioInteract has created a compelling brand engagement solution for businesses.
Positioned as VCBaaS (Video Call Bot as a Service), JioInteract with its full scale multimedia capabilities attempts to democratise Artificial Intelligence & Video Call technologies in a simplified way for effective brand engagement. This technology has wide scale applications across B2C space. Using it, Jio is also tapping developer ecosystem to create innovative applications like virtual showrooms, product demonstrations, ordering cart for e-commerce, etc.