Micromax just launched Bharat GO, the company’s first Android Oreo (Go Edition) smartphone in India, in partnership with Airtel. It was supposed to launch earlier this year. It has similar specifications as the Bharat 3 that was launched recently, as well as most other Go Edition phones such as Nokia 1 and Lava Z50 that were launched earlier this year.
Micromax Bharat GO specifications
- 4.5-inch (854 x 480 pixels) FWVGA display
- 1.1GHz Quad-core MediaTek MT6737M with Mali-T720 GPU
- 1GB RAM, 8GB internal storage, expandable memory up to 128GB with microSD
- Android 8.1 (Oreo) Go Edition
- Dual SIM
- 5 MP rear cameras with LED flash
- 5MP front-facing camera with LED flash
- 4G VoLTE, WiFi 802.11 b/g/n, Bluetooth 4.0, GPS
- 2000mAh battery
The Micromax Bharat GO comes in Black color, is priced at Rs. 4399 (MOP), but you can get it at an effective price of Rs. 2399 with a cashback of Rs 2000 as part of Airtel’s ‘Mera Pehla Smartphone’ initiative.
Commenting on the launch, Shubhodip Pal, Chief Marketing and Commercial Officer, Micromax said:
Android Oreo (Go Edition) is a compelling proposition for the mobile first economy like India. We are proud to announce the launch of Bharat GO, a smartphone powered by the Android Oreo (Go Edition) today. Micromax Started the journey of empowering users a year ago with the launch of Bharat series. If we look at the statistics, there is still a huge gap when it comes to smartphone adoption all over the country owing to the lack of affordable smartphones in the sub 5k category.
Micromax has always believed in massifying and democratising technology, be it through launching the first phone with qwerty keyboard or the first phone with dual SIM. And today we are extremely proud to partner with Airtel and Google for the launch of Bharat Go, which will further bridge the need gap of the consumers.
Commenting on the launch Sagar Kamdar, Product Director, Google India, said:
Android’s mission has always been to bring the power of computing to everyone, and part of that is ensuring a great experience across a broad range of devices. Android Oreo (Go edition) is specifically optimised to bring an easy, powerful software experience to devices with 1GB of RAM or less. We’re excited to see Micromax further that mission by launching the Bharat Go.