Samsung introduced new Onyx brand at CinemaCon last month, under which it introduced world’s first Digital Cinema Initiatives (DCI)-certified theater display with Onyx View, Onyx 3D and Onyx Sound features that combines advanced LED and High Dynamic Range (HDR) picture quality to life-like big screen content. Today, the company has introduced it in India, delivering better visual quality, technical performance and reliability beyond that of traditional projector-based operations.
Onyx View promises brighter and more detail-rich content with infinite contrast and specialized low-tone greyscale settings. It delivers HDR (High Dynamic Range) to the cinema, showcasing on-screen contents at peak brightness level, nearly 10 times greater than that offered by standard cinema projectors (146fL versus 14fL) with improved uniformity and free of optical distortion and interference, said Samsung.
The screen maintains its advanced presentation capabilities in ambient lighting conditions regardless of the featured on-screen content and accommodate users who wish to utilize their theatres for corporate events, concert, sports event viewing & gaming competitions.
The 3D Onyx Cinema LED screen crafts 3D movie content more realistically, through enhanced brightness and consistent colour amplification. “Glass-wearing viewers can now have the benefit of subtitle text, images and even minor visual details with unprecedented clarity and without the dark, blurry shadowing, added Samsung.
The screen also offers state-of-the-art Onyx surround sound from JBL by Harman International and Samsung’s Audio Lab. This integration eliminates rearward bias by expanding the audio “sweet spot” within Onyx theatres, and ensures that all attendees can enjoy the same presentation throughout, regardless of the seat location.
Samsung said that it has collaborated with cinema content developers and cinema technology solution services provider in India to ensure that the display can optimize upcoming films as the theatres upgrade their screen to the Onyx screen.
Commenting on the launch, Puneet Sethi, Vice President, Consumer Electronics Enterprise Business, Samsung India said:
Witnessing the growing demand for advanced theatre technology from movie experts and consumer alike, Samsung planned to make a radical shift from the theatre projection systems to the LED screen in India. We are introducing a game-changing technology which would showcase the work of our directors as intended and at optimal quality. In addition, it will also offer our movie-goers a new level of viewing environment, immersive in every aspect.