It was reported yesterday that Instagram is working on bringing long-length videos and now according to close sources to Techcrunch, the company will offer a dedicated space featuring scripted shows, music videos and more in vertically oriented, full-screen, high-def 4K resolution.
It is also reported that Instagram is meeting with popular social media stars and content publishers to learn more about how their video channels would work elsewhere. Surprisingly, Instagram is also lining up partners to announce the long-form video effort tentatively scheduled for June 20th. Users can expect a kind of videos you see from YouTube creators which often range from 5 to 15 minutes.
Furthermore, Instagram will also eventually creators and publishers monetize longer videos, though it hasn’t finalized how accompanying ads like pre-rolls and mid-breaks or revenue splits would work. The longer videos will have swipe-up to open a link which will give creators an advantage to drive traffic to their websites, e-commerce stores or event ticketing.
As for Instagram long-term videos, the section will spotlight a collection of popular videos, and provide a “continue watching.” Users will also see the long-form clips featured on authors’ profiles near the Stories Highlights bubbles. However, Instagram will not allow to shoot and post long-form videos, as the section will only allow pre-made video uploads. There is no time frame as to when this feature would roll out or what it would be named.