Samsung Electronics today announced The Frame (2018) that comes with enhanced features, new customization options and more than 800 available works of art. It can transform the living room into a dynamic gallery space.
It features a 4K UHD screen with HDR10+ and users can quickly transfer their Wi-Fi and Samsung account details from their phone to the TV via Bluetooth Low Energy (BLE). It comes with Samsung’s proprietary Smart Hub menu enables consumers to intuitively navigate across streaming services, consoles and live TV while Universal Guide curates content based TV watchers’ unique tastes.
The company claims that its Samsung Art Store is the world’s largest art platform for TV, houses including the recent addition of more than 30 iconic pieces of photography from The New York Times. It brings the ability to customize The Frame to create their preferred aesthetic in any room. it comes with Bixby voice assistant
With the new improved UI, users can now browse different art pieces based on the color scheme of the room, or by a particular medium, like drawings or photography. Users can create a personalized collection that shuffles through their particular selections as often as they like. When not in use, motion and brightness sensors convert The Frame from TV into a lifelike work of art and also adjust the screen brightness based on the ambient light in the room.
The Frame 2018 by Samsung is available starting today on Samsung.com and it will be available later this month offline in the U.S. The 55-inch variant is priced at $1,999 (Rs. 1,37,255 approx.) and 65-inch model costs $2,799 (Rs. 1,92,185 approx.).
Commenting on the announcement, Dave Das, Senior Vice President of Consumer Electronics for Samsung Electronics America said:
We designed The Frame for consumers who love the function of a big, beautiful 4K UHD TV but struggle to design their room around an empty black screen when the TV is turned off. You can travel the world and still be hard-pressed to discover all of the art that is now available on The Frame. It gives consumers the freedom to design the room of their dreams, and the flexibility to change that design whenever they like.