Eros International today announced a strategic distribution partnership with Xiaomi for its Eros Now digital over-the-top South Asian entertainment platform. This new distribution partnership is an extension of the content experience that both partners offer. Under this partnership, Eros Now will further enhances its distribution to the larger screen in India and then across Asia.
The company’s Eros Now will be available within Patchwall on all Mi TVs sold in India, giving users 11,000+ Bollywood and Regional language films, entertainment shows, music videos and originals at a monthly subscription of Rs. 49 for the Plus Plan and Rs. 99 for the Premium Plan. This new announcement comes at a time when Xiaomi is celebrating its fourth anniversary.
To remind you, Xiaomi has integrated its Mi Video app with on-demand streaming services including Eros Now earlier this year. This strategic distribution will enable Eros Now to reach out to a global audience who would be able to enjoy the content.
Commenting on the partnership, Rishika Lulla Singh, CEO, Eros Digital said:
Eros Now intends to take its viewers beyond conventional small screen on demand experience and offering an enviable user interface on smart televisions. In a bid to ensure that the digital-first audience of today has access to the best of entertainment, we are glad to partner with Xiaomi for its content offerings on all Mi LED TVs. Through this partnership, we are thrilled to bring our larger than life movies and Eros Now Originals on the bigger screens with a richer experience.
Sudeep Sahu, Product Manager – Mi TV, Xiaomi India said:
Mi TV 4 is the thinnest LED TV in the world, boasting an extremely slim design that measures only 4.9mm, with a frameless display design for a more immersive viewing experience. With our content first philosophy, we hope to bring each Mi LED TV user a unique experience with a personalized interface. All this and much more is possible with PatchWall inbuilt into the world’s thinnest LED TV. Eros Now has been synonymous with groundbreaking content for the digital medium and we are extremely proud to have brought them on-board with their high quality immersive content offerings for all our Mi Fans. We hope to build great properties together. Mi LED TV offers over 500,000 hours of content and Eros Now is a very important partner who share similar brand philosophies as Xiaomi in terms of disrupting industries.”