Sony X700 Ultra HD Blu-ray Player with HDR10 and Dolby Vision launched in India for Rs. 27990

Sony India today has launched its first Dolby Vision capable UBP-X700 Ultra HD Blu-ray Player. The company claims that it can produce myriad colors, greater dynamism and sense of realism as compared to standard HD players. The UBP-X700 supports HDR10 and Dolby Vision via a Firmware update.

The player is capable of 4K Ultra HD Blu-ray playbacks and optimized the way the HDR picture is delivered from the player to the TV screen. The UBP-X700 supports HDR10 and Dolby Vision for ground-breaking detail, color, and brightness. However, it will be available soon via Firmware update.

The HDR10 signal contains up to 100x the brightness of a standard (SDR) signal. The 4K processing ensures a cinematic experience by bringing over 8 million pixels to life and a picture quality that is four times richer than Full HD. It also supports 4K streaming services including Netflix, Amazon Prime Video, and YouTube.

The player further supports a broad range of video and music formats, including MP4, DSD, FLAC, and others. To help with easy streaming, the player comes with an intuitive menu, interface, apps, and features which are organized in a simple manner. The UBP-X700 also brings access to a world of 4K streaming services. Users who have 4K-SDR TV can also view 4K HDR content with high picture quality.

The HDR-SDR conversion technology intelligently scales HDR’s ultra-wide brightness range into an SDR image. It also supports the DTS-X support so you can get the best sound output from your speakers. The UBP-X700 Ultra HD Blu-ray Player is already available in select Sony Centers across India and is priced at Rs. 27,990.