Bharti Airtel and ZEE Entertainment today announced a strategic alliance, under which Airtel and ZEEL will work closely to curate digital/OTT video content solutions for customers across India. Airtel customers will get exclusive access to premium content of ZEEL: Over the next three years, curated / select video content produced by ZEEL, including TV shows, original series and movies will be available exclusively on Airtel’s digital properties like Airtel TV, in addition to ZEE’s digital platform, ZEE5.
Airtel TV App’s users to get access to ZEE5 content: ZEE5 App, the home of extensive digital content library of ZEEL which includes the Video on Demand (VOD) network content along with the recently launched ZEE5 Originals, Movies, TV Shows, Music Videos, Lifestyle shows, Kids shows and Plays, will be available to download through the Airtel TV app.
This will add to Airtel’s existing catalogue of over 10,000 shows, movies and 375+ LIVE TV channels. The users of Airtel will continue to enjoy ZEE’s 37 LIVE TV Channels.
Commenting on the partnership, Gopal Vittal, MD & CEO (India & South Asia), Bharti Airtel said:
Our endeavour is to build a world-class content ecosystem by partnering all players and enable a differentiated digital entertainment experience for our customers. In Airtel TV, we have built a solid digital platform to curate top content from India and across the world and offer it to customers at one place. We are extremely pleased to announce this exclusive partnership with ZEE and look forward to collaborating with them to unlock the potential of their vast content catalogue.
Punit Goenka, MD & CEO, ZEE Entertainment Enterprises Ltd., said:
As a Media & Entertainment powerhouse, keeping our consumers at the epicenter of our approach, we aim to be present across every platform which they wish to access and our alliance with Airtel as their lead content partner, is a firm and positive step in this direction. We look forward to this partnership, which will enable us to entertain the customers of Airtel through our thoughtfully curated content offering, leveraging our expertise in content and data. In line with our larger aim for ZEE5, to be a number one entertainment OTT player in the country, this alliance further compliments the access to our content for the overall digital consumers.