Samsung India has launched Onyx Cinema LED with PVR Cinemas starting from PVR Icon in Vasant Kunj, New Delhi, after it was introduced in May. This promises unparalleled picture quality, true colours, and greater vibrancy and accuracy, exactly how the director intended it to be seen.
It comes with Onyx VIEW, Onyx 3D and Onyx SOUND offering an immersive experience that combines advanced LED and High Dynamic Range (HDR) picture quality to life-like big screen content.
Onyx View promises brighter and more detail-rich content with infinite contrast and specialized low-tone greyscale settings. It delivers HDR (High Dynamic Range) to the cinema, showcasing on-screen contents at peak brightness level, nearly 10 times greater than that offered by standard cinema projectors (146fL versus 14fL) with improved uniformity and free of optical distortion and interference.
The screen also offers state-of-the-art Onyx surround sound from JBL by Harman International and Samsung’s Audio Lab. This integration eliminates rearward bias by expanding the audio “sweet spot” within Onyx theatres, and ensures that all attendees can enjoy the same presentation throughout, regardless of the seat location.
Commenting on the launch, Puneet Sethi, Vice President, Consumer Electronics Enterprise Business, Samsung India, said:
India is a film loving country. Our movies are full of vibrant colours and rich music. Onyx Cinema LED will be the true solution for such content and we believe this technology will be a ‘Blockbuster’ in the film industry. It is going to revolutionize the movie viewing experience of the movie lovers.
This screen is one of first few screens launched worldwide by Samsung and we are thrilled to partner with one of India’s biggest film entertainment company, PVR Cinemas to bring in this game changing technology for the movie lovers.
Sanjeev Kumar Bijli, Joint Managing Director, PVR Limited, said:
Samsung has always been at the forefront of meaningful innovations and we are delighted to launch Onyx LED Cinema screens in India. The screen is now up and running at PVR Icon, Vasant Kunj. We are the first Cinema exhibition chain in the country, to introduce this disruptive theatre technology for Indian movie-goers.
We are committed to deliver world class standards of cinematic experience to our patrons and this association is another step in this direction.