WhatsApp and Jio today have announced that they started an educational campaign across India with an aim to show people how to use WhatsApp on JioPhone to connect with friends and family in a simple, secure, and reliable way.
Both the companies, starting from October 9th will travel across India together and visit 10 cities in the states of UP, Rajasthan, and more. As a part of the campaign, there will be events at each city to show people how to use WhatsApp safely and responsibly.
The collaboration also includes street plays, the popular art form of outreach, to engage people and guide them. The companies have also developed video tutorials and informative leaflets, available online and in Jio Stores in 11 Indian languages including Hindi, Bengali, and Marathi.
Commenting on the educational campaign, a WhatsApp spokesperson said:
Jio has an important role in driving India’s digital revolution by empowering millions of Indians. We are excited to be a part of this journey and help organize a campaign that educates people on how to communicate in a simple and safe way with WhatsApp.