Saregama has entered into a strategic partnership with audio brand Harman Kardon, by HARMAN, for the launch of next generation of Carvaan range of products. The first product from this partnership, Carvaan Gold has been launched just in time for festival season.
Carvaan Gold is the high-end variant of Carvaan designed using iconic Harman Kardon sound technology and speakers. It comes in a hi-end metallic body and is available in exclusive Champagne Gold and Rose Gold colors. The product also comes with a companion app that allows users to create their own playlist or select their favorite song on Carvaan.
Carvaan Gold comes pre-loaded with 5000 evergreen Hindi songs, no ads, categorized into 130+ stations featuring the best of Mohd. Rafi, Asha Bhosle, Kishore Kumar, Amitabh Bachchan, Rekha, Rajesh Khanna and other legends of Bollywood; the entire collection of Ameen Sayani’s Geetmala; FM/AM radio and the option to listen to one’s personal collection of songs via Bluetooth or by plugging in a pen drive in the USB port. Carvaan Gold works on a rechargeable battery that lasts up to 5 hours.
The Saregama HARMAN Carvaan Gold is priced at Rs. 14,990 and comes in Champagne Gold and Rose Gold colors.
Vikram Mehra, Managing Director of Saregama India said:
Carvaan is positioned as the perfect gifting product, and Carvaan Gold takes it further as the perfect gift for self. Our partnership with Harman Kardon allows us to deliver exceptional sound quality to the retro music lovers
Sumit Chauhan, Vice President – Lifestyle Audio, HARMAN India said:
Carvaan has gained immense popularity with masses across India. We are excited to launch Carvaan audio system with the iconic Harman Kardon sound. Combining premium audio quality of Harman Kardon’s premier sound elements, Carvaan Gold will gain exceptional advantage and a distinct identity.