Owing to the increasing number of locally irrelevant and spammy notifications with the ‘Nearby Notifications’ feature which Google created three years ago, the company has decided to discontinue support for Nearby Notifications. In a blog post, Google confirmed that it will stop serving Nearby Notifications on December 6th, 2018.
Google, starting from December 6th, will stop delivering both Eddystone and Physical Web beacon notifications. You will still continue to have access to the beacon dashboard and can deliver proximity-based experiences similar to Nearby Notifications via your own apps using Proximity Beacons API.
Google currently has two related APIs; Nearby Messages and Connections, that are available for developers to build device-to-device connectivity experiences, and also have Fast Pair, for device discovery and pairing. Google also mentioned that it will continue to invest in these APIs and support products using these technologies.