Google rebranded Feed to ‘Discover’ which is part of the company’s efforts to surface information without users actively having to ask for it. Google Discover is now beginning to roll out in the web search on smartphones. It is available to the left of your home screen on Android, it surfaces articles based on your interests from sports, entertainment, and Search history.
According to Google, it is used by 800 million users every month. Google Discover brings new visual design and features. However, on the web, Discover shows a feed of cards below the Search field, exactly like in the Google app on Android and iOS. Above each story is a topic header that features Discover’s star icon that can be clicked to see more related articles.
These cards feature a cover image, title, and brief summary, as well as the site name and published date. There is also an overflow menu in the upper-right corner which allows users to dismiss. The content types that appear include live sports scores and YouTube videos.
Some stories will feature a carousel of more cards underneath that include a summary or the actors in a show. This feature is now rolled out widely and it seems to be available in any mobile browser, including Safari on iOS and Chrome. It also features a card on the top that introduces all the new features and how users can learn more.