After creating Guinness World Record by building the largest light mosaic (logo) in the world, back in September Xiaomi today announced that it has created a new Guinness World Record by inaugurating over 500 Mi Stores simultaneously at the exact same time. Located across 14 states, all new Mi Stores were collectively inaugurated at sharp 12 pm on 29 October, 2018, marking a first of its kind, unique achievement for the brand.
Spanning across an average size of 300 sq ft., Mi Stores reflect the signature design of Xiaomi’s Mi Home stores. Mi Stores display futuristic interiors with minimalism concept, offering customers the valuable opportunity to experience and purchase all Xiaomi products of India under one roof. In line with its expansion plans, the company is planning to open over 5,000 Mi Stores all over India by the end of 2019.
We’re proud to share the 3rd #Super3 BIG NEWS today! #OfficiallyAmazing, yet again! 😎
We have opened 500+ new #MiStore across India simultaneously and have set a new Guinness World Record @GWR. pic.twitter.com/eG6vFUMvxN
— Mi India (@XiaomiIndia) November 20, 2018
The Mi Store project is being led by Sunil Baby nationally, who earlier led offline team efforts as Regional Sales Manager at Xiaomi India. The new Mi Store outlets serve as Xiaomi’s prime retail stores situated in several towns ranging from tier 3, 4, 5 and below. With these initiatives, the brand has rapidly expanded its offline presence in rural India. These stores can also be found in some of the most remote corners of the nation, showcasing the brand’s vast outreach.
Xiaomi is inviting all interested entrepreneurs to apply for a Mi Store via a simple online form on mi.com. The Mi Store project is expected to generate massive employment opportunities with over 15,000 jobs in these regions, thereby boosting immense economic output.
#MiStore is the ‘New Retail’ model for rural India that gives flagship store experience to our rural customers.
Our plan is to open 5000 Mi Stores by end of 2019 & generate 15,000+ jobs across India.
Mi fans, apply here to join us and be an entrepreneur: https://t.co/mVGpPwwOer pic.twitter.com/2VK3TOTwfv
— Mi India (@XiaomiIndia) November 20, 2018
Marking this occasion, Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India, shared:
It’s a truly special moment for Xiaomi India to be celebrating yet another Guinness world record after having achieved one merely two months ago. We have been the No. 1 smartphone brand in India for 5 consecutive quarters. Over last few quarters, offline segment has been a great success story for us, with our offline market share growing about 40 times in one year. While our Mi Home & Mi Preferred Partner stores have performed exceptionally well in metro and large cities, our presence in smaller towns and villages was still negligible till now.
Offline retail is still a huge segment in our country with nearly 40% of the offline market focused in rural regions. As a brand, we are dedicated to ensure that all our Mi Fans can easily access and make the most of our amazing products of the highest quality at incredibly honest prices. With these new retail measures, we are taking it a step further, and serving as a gateway to building a “smarter India” wherein all Mi Fans and consumers across rural India are also equally empowered to enjoy the best of smart technology. We are positive that this move will transform many lives for the better, and we promise to continue bringing them the best of innovative products as well as innovative brand experience.