With 2018 coming to an end, companies are bringing yearly rewinds and highlights to showcase the things that trended on their platform over the course of 12 months. After Google, it is Instagram which is sharing trends from the year.
The ‘Heart Love Sticker’ by Arata was the most-used Giphy sticker in Stories, while ‘Heart Eyes’ was the most-used Face Filter in Stories. In Feed, the heart emoji was used in comments over 14 billion times. Disneyland Tokyo was the highest use of in the caption. ASMR was the top niche community trend of the year, with soap cutting, slime popping, and makeup shaving continuing its steep rise in popularity.
The game Fortnite also saw explosive growth with #fortnite being the fastest growing hashtag globally. K-pop’s BTS “Army” is the top fandom community on the platform. The biggest viral dance challenge of the year was #inmyfeelingschallenge, which included everyone from @theshiggyshow to @willsmith, coming in at number 1. The year’s top advocacy hashtags were #metoo(1.5 million), #timesup (597K), #marchforourlives (562K).