Samsung Electronics has announced its latest lifestyle TVs, The Frame, and The Serif TV. The company will showcase the latest offerings at CES 2019. The Frame’s Art Mode displays digital pieces of artwork when not in use, including paintings and pictures, to turn an everyday living space into an art gallery
In addition, The Frame’s Luminance Sensor adjusts colors on-screen to fit the ambient brightness of the room, delivering the optimal settings to display artwork on screen. The latest Frame features the pristine picture quality of QLED, which offers deeper contrasts, deeper and darker blacks, and 100% color volume. The Frame also features Bixby, Samsung’s AI-powered voice control platform, transforming it into a truly Smart TV.
Users can control the TV and access streaming platforms through simple voice commands giving users an enhanced content experience. The 2019 Serif TV comes with cutting-edge QLED technology to deliver improved picture quality. Ambient Mode provides information such as news headlines and weather updates, the ability to display imagery when the TV is turned off. The Serif TV was sold almost exclusively in furniture shops and department stores, but it will be available for purchase in consumer electronics retailers in 2019.
Jongsuk Choo, Executive Vice President of Visual Display Business at Samsung Electronics said:
The traditional TV was only focused on technical features, such as picture quality and performance, but now TVs are also a lifestyle platform that blends in consumers’ daily life. This year’s models of The Frame and SERIF TV are enhanced lifestyle TVs that deliver a TV experience like nothing before.