ASUS launched the Zenfone Max M1 last year in India and it was a budget-oriented smartphone. The company also launched an entry-level smartphone named Zenfone Lite L1 in October 2018, and we have seen both the smartphones being offered at discounted prices many times during sales. Today, ASUS has announced a permanent price cut for Zenfone Max M1 and Zenfone Lite L1.
Zenfone Max M1 was launched for Rs. 7499 and it is powered by Qualcomm Snapdragon 430 Mobile Platform, 5.45-inch HD+ display, 3GB RAM, 32GB storage and more. After the price cut, Zenfone Max M1 will be selling at Rs.6999 which is an Rs.500 price cut.
Zenfone Lite L1 was launched for Rs.5999 and it is also powered by the Snapdragon 430 Mobile Platform, 5.45-inch HD+ display, 2GB RAM, 16GB storage, 13MP Rear camera, 5MP front camera and more. After the price cut, Zenfone Lite L1 will be selling for Rs.4999 which is an Rs.1000 price cut.
| Smartphone | Launch Price(INR) | New Price(INR) |
| Zenfone Max M1 | 7499 | 6999 |
| Zenfone Lite L1 | 5999 | 4999 |
These new prices are effective 19th April 2019 and will be available on Flipkart.
Commenting on the announcement, Dinesh Sharma, Head – Mobile Business, said:
We, at ASUS are committed to providing the best smartphone experience at a very reasonable price to our customers. Recently, we had reduced the prices of some of our most popular Zenfones and now we offer you the most sought-after, entry-level smartphones, the ZenFone Lite (L1) and the ZenFone Max (M1) at exciting new prices to provide the best in class experience in smartphones to our fans.