Airtel has re-launched its flagship customer program – #AirtelThanks with new exclusive rewards offering – Silver, Gold and Platinum. “Each tier opens a whole new set of benefits for Airtel customers. The benefits are powered by Airtel’s strong partnerships, which go from premium content brands like Amazon Prime, Netflix and Zee5 to Wynk music, device brands and many more,” said the company.
Airtel Thanks benefits for all Postpaid customers (except add-on connection & corporate plans), Prepaid customers on unlimited recharge packs of Rs. 119 and above and all broadband customers (expect for corporate plans)
Airtel Thanks rewards program tiers
- Silver tier is an entry to the world of basic content — AirtelTV, Wynk.
- Gold offers customers access to many add on telecom benefits, and great value access on premium content or financial services.
- Platinum customers will get VIP service from Airtel, premium content, e-books, device protection, and exclusive invites and priority access to events and sales.
The MyAirtel app has been re-named ‘Airtel Thanks’ that uses strong data-science and segmentation algorithms to customize the user experiences, based on user interests and profiles.
Amazon Prime membership with Airtel Prepaid
As part of its #Airtelthanks program, Airtel has launched a new prepaid bundle at Rs. 299 to offer 28 days of Amazon Prime membership along with 2.5GB data/day, unlimited calls to any network and 100 SMS/day. Amazon Prime membership is already available with Airtel Infinity Postpaid Plans. The Amazon Prime membership gets activated through AirtelThanks app. Then access is available Prime Video on all supported devices. Customers continue to enjoy the Prime membership, as long as they are active on the pack.
This prepaid bundle is available at all retailers selling recharge, all Airtel Stores and across all online platforms including the AirtelThanks app, airtel.in as well as Amazon.in and Amazon app.
Adarsh Nair, Chief Product Officer, Bharti Airtel said:
#AirtelThanks is an ambitious program that is built on deep technology and incredible partnerships. In its latest avatar, we are evolving the program to deliver highly differentiated experiences that are tailored to our customers’ needs. We are also segmenting our customer base and ensuring that our high value customers get VIP service. We are investing in data science, machine learning and smart APIs to develop these experiences in partnership with digital first brands like Amazon. We are excited about the future of this program and our customers can expect more brilliant experiences in the coming months.
Shashwat Sharma, Chief Marketing Officer, Bharti Airtel said:
#AirtelThanks is our play to further strengthen our share with the discerning and quality customers of the country by offering exclusive rewards to them for their association with Airtel. It covers rewards from premium content, to music, e-books, financial services, VIP service and host of partner Brands access. For example, with Amazon Prime, we are now bringing to the market a first of its kind, pre-paid recharge which has Amazon Prime membership built into it.