OnePlus launched its flagship OnePlus 7 Pro smartphone earlier this week. Today the company has announced that it has signed the popular Hollywood actor Robert Downey Jr. for a long-term marketing and brand campaign, and he will be seen in a new ad featuring the OnePlus 7 Pro. Back in 2017, OnePlus signed Bollywood actor Amitabh Bachchan as its OnePlus Star who featured in its ad campaigns.
“With this collaboration, the brand philosophy of ‘Never Settle’ can manifest in a new way through future campaigns as his versatile personality will add a new layer to the existing brand image, resonating with millions of his fans,” said the company.
The campaign featuring Robert Downey Jr. will be appearing in a series of brand creatives across mediums across India and China.
Talking about this association, Pete Lau, Founder and CEO of OnePlus, said:
We, at OnePlus believe in having a laser focus in everything we do and in doing whatever it takes to create an exceptional experience for our community. Working with Robert Downey Jr, we see that these ideologies are reflected in him as well, in his creativity and dedication. This synergy has us convinced that nobody could represent what we stand for better and we are delighted to welcome Robert Downey Jr into the OnePlus family.
Sharing his thoughts about the association, Robert Downey Jr., said:
It’s cool to see a young brand disrupting the tech landscape. I was challenged to help them create an authentic campaign based on the tenets of quality and craftsmanship, and it’s already proving to be a great fit creatively. In checking out the upcoming ‘OnePlus 7 Pro’ the attention to detail coupled with innovative design was truly impressive.