Jio has today announced that the company has launched a new digital literacy program called ‘Digital Udaan’. The company has worked closely with Facebook for this program and this initiative includes audio-visual training in 10 regional languages and more.
The Digital Udaan program will empower first-time internet users with digital literacy and understanding of the Internet, according to Jio. The company plans to explain the JioPhone features, use of various apps, internet safety and more to users by engaging with them every Saturday. It also includes an audio-visual training in 10 regional languages.
For this initiative, Jio has worked with Facebook to ensure that modules developed are relevant for people in these cities and localities, and will provide ‘train-the-trainer’ sessions and training videos and information brochures.
The program is being launched in nearly 200 different locations across 13 states and is soon expected to reach over 7,000 locations.
Commenting on this, Akash Ambani, Director, Reliance Jio said:
Jio is always looking to work with key global partners to enhance the digital life experience of the Indian consumer. The Digital Udaan initiative is one such example, which will help eradicate barriers of information asymmetry and provide accessibility in real time. It is a program for inclusive information, education, and entertainment, where no Indian will be left out of this digital drive. Jio envisions to take this to every town and village of India, achieving 100% digital literacy in the country
Ajit Mohan, VP, and MD Facebook India said
Jio is playing a vital role in driving India’s digital revolution by empowering millions of Indians and expanding access to the Internet. Facebook is an ally in this mission, and we are delighted to partner with Jio in attracting new Internet users and creating mechanisms for them to unleash the power of that access.