Dyson today opened its first Dyson Demo Store in Chennai, located at VR Chennai in Anna Nagar, making this is its fourth Demo store after two stores in New Delhi, and one in Bengaluru. The company entered India in February last year. The retail space has been designed as an interactive space to encourage visitors to pick-up, test and experience Dyson’s technology, said the company. Dyson products are already available on Amazon.in, Flipkart, as well as Dyson online store and offline across India.
Dyson has engineering and testing operations in Malaysia, Singapore, the Philippines and the UK. It has committed £2.5bn in investments for the development of future technology.
Dyson V11 cord-free vacuum:
The Dyson V11 Absolute Pro cord-free vacuum is a result of more than a decade of cord-free vacuum and Dyson digital motor development to intelligently deep clean your home. Thanks to the new Dyson digital motor V11, which spins at up to 125,000rpm, the Dyson V11 cord-free vacuums provide powerful fade-free suction with 40% more suction power than its predecessor, the Dyson Cyclone V10 vacuum. The Dyson V11 vacuums bring a new level of intelligence to cleaning, automatically sensing and capturing debris, while reporting vacuum performance on an LCD screen in real time.
Visitors to the Dyson Demo Store in Chennai will be able to experience the machine on three different floor surfaces, with a variety of dust and debris at hand. Visitors will be able to see the Dyson digital motor up-close, and speak to Dyson experts about which technologies are most suitable for their home. The Dyson vacuum cleaners are priced ranging from Rs. 19,900 and goes up to Rs. 59,900.
Dyson Air Purifiers
The new Dyson Pure Hot+Cool air purifier is uniquely engineered for year round use — delivering fast and even room heating in winter, powerful cooling in summer; and efficient purification -removing 99.95% of allergens and pollutants as small as 0.1microns, from the air, through all seasons. The machine automatically detects airborne particles and gases and simultaneously reports to the new LCD screen and Dyson Link app in real time, encouraging well-being and maintaining comfort levels in the home.
Visitors can also experience the Dyson Pure Cool Advanced Technology Tower air purifier and Dyson Pure Cool Advanced Technology Desk air purifier; that automatically detect and capture microscopic airborne pollutants in your home, reporting live indoor and outdoor air quality to the new Dyson Link App — allowing users to remotely track the inside air quality at all times.
Dyson experts are on hand to explain the way in which the hardware and software integrate to give the machine intelligence and reveal invisible airborne pollutants. The Dyson Pure Cool Me air purifier and fan costs Rs. 25,900, Dyson Pure Cool Link air purifier costs Rs. 38,900, Dyson Pure Cool tower air purifier costs Rs. 44,900, and Dyson Pure Hot+Cool air purifier costs Rs. 54,900.
Dyson Supersonic Hair Dryer
Conventional hair dryers can be bulky and difficult to manoeuvre, can blast air at high temperatures, which can cause extreme heat damage, all with the risk of hair being sucked into and trapped in the filter. Dyson engineers set out to rethink the hair dryer.
Dyson Supersonic hair-dryer has been designed for fast drying without the reliance on extra heat, while meeting everyday styling needs. The Dyson V9 digital motor4, which spins at 110,000 times per minute3 is able to deliver 41 litres3 of powerful and controlled airflow every second using the V9 motor and patented Air Multiplier technology, stripping water from the hair while improving the smoothing and alignment of hair without relying on excessive heat. Housed within the head of the Dyson Supersonic hair dryer is an intelligent heat control system which monitors output airflow 40 times per second3 to ensure effective control of temperature, preventing exposure to excessive heat, and improving overall hair shine and health.
The Dyson Supersonic hair dryer is a result of £50 million investment in its development over 6 years including the creation of a state of the art laboratory dedicated to investigating the science of hair. Dyson engineers spent over four year studying hair from root to tip, understanding how it reacts to stresses, how to keep it looking healthy and how to style it. It is available for Rs. 26,900.
Dyson Airwrap Styler
Unlike most styling tools that rely on extreme heat to style hair, the Dyson Airwrap Styler uses jets of air to allow you to achieve voluminous curls, natural waves and smooth blow-dry finishes — at home.
Also using Dyson’s fast, high-pressure digital motor V9, the Dyson Airwrap styler harnesses a phenomenon known as the Coanda effect. The effect occurs when a high-speed jet of air flows next to a surface and, due to differences in pressure caused by the surface, the air flow attaches itself to the surface. Taking advantages of this principle, Dyson’s team of aerodynamicists created a way to style hair using only air combined with heat. The result creates a natural look with a sleek finish, helping prevent extreme heat damage.
The Dyson Demo features two styling stations to allow for people to test and experience the Dyson Supersonic hair dryer and Dyson Airwrap styler. Dyson Beauty Advisors will be present to explain how the machine works and offer styling advice. Complimentary in-store styling appointments will be also be provided. It comes in different options ranging from Rs. 26,500 and goes up to Rs. 44,900.
Dyson Lighcycle
Engineered to provide the right light for the right time of day, the Dyson Lightcycle task light supports your body clock with local daylight tracking that continually adjusts colour temperature and brightness. Designed to reduce eye strain with over 1,000 Lux brightness, the Dyson Lightcycle maintains light quality for 60 years, thanks to Heat Pipe technology. User personalisation is a feature that is made possible through the Dyson Link app — designed to support optimal illumination throughout the day. It is priced at Rs. 39,900.
Pete Duckett, Engineering Manager, Dyson said:
Dyson technology works differently. It is engineered to solve real problems. Hence, it is critical for people to be able to test and experience our technology, so they can understand how it works. The opening of the Dyson Demo Store in Chennai is a testament to our ambitions to expand our footprint in India further and to bring Dyson technology closer to the people. This space allows us to bring engineering to life, to better understand the needs of our owners, and to help people experience our technology in a Dyson environment. You can pick-up the machines, pull them apart, and thoroughly test them on our test tracks with various dust samples.