Instant Brand Inc, a small cooking appliances brand in America has entered into the Indian market with their first product, the Instant Pot DUO 60. It is a 7-1 programmable smart electric pressure cooker that has been designed with the Indian customer in mind. The pressure cooker will be available exclusively on Amazon.in on sale during The Great Indian Festival.
The Instant Pot from Instant Brand is a smart electric pressure cooker that is designed to be safe and convenient. It is a 7-1 programmable cooker that can replace 7 kitchen appliances as it performs multiple functions of a pressure cooker, slow cooker, rice cooker, steamer, sauté, yogurt maker & warmer. It can speed up the cooking process by a factor or 2-6 while using only 30% of the energy of a conventional cooker.
Instant Pot also comes pre-loaded with 13 smart programs that can help the user cook a variety of dishes like soups, rice, oatmeal and much more, including pre-programmed buttons for popular dishes like Dal and Idli. The pressure cooker has a 3-ply bottom stainless steel design that makes the inner pot durable and non-sticky. Adjusting pressure and temperature, keeping time and adjusting heating intensity is all managed by the in-built microprocessor.
The Instant Pot DUO 60 is available on sale for The Great Indian Festival on Amazon.in for an introductory price of Rs. 7,999 till October 25th 2019.
Commenting on the launch of the Instant Pot, Shalini Puchalapalli, Director – Category Management, Amazon India said:
We are excited to partner with Instant Brands, and bring the Instant Pot Duo 60 to customers in India on Amazon.in. It is a globally loved brand by customers for its innovative range of smart appliances and will surely delight customers in India as well and we are sure that customers here will equally love it and find it useful. During the Great Indian Festival customers can look forward to a wide selection of products from the best brands on Amazon.in.
Regarding Instant Brand’s entry into India, Landon Thalman, Director of International Sales, Instant Brands Inc. said:
As we look forward to sharing our products with the world, we couldn’t be more excited about launching Instant Pot in India, especially since we are doing it with Amazon India! We feel that Indian dishes come out perfectly when made in an Instant Pot. There are already so many great recipe books available and recipes being shared online that illustrate the wonderful results of preparing Indian cuisine in an Instant Pot. Instant Pot Duo 60 is by far the most popular Instant Pot, but we have added an Indian twist by adding pre-programmed buttons for Indian dishes like Dal and Idli.