Google found a new way to get onto a cellphone, and this time I mean literally. Last week, Motorola announced it would integrate a Google icon onto some if its handsets in 2006. The Google button will give users the power to connect to Google instantly from their cellphone. The new handsets will be distributed globally to “select” Motorola customers.
Motorola seems to be walking the fence when it comes to competition between the major search engines. Though Motorola and Google announced their global alliance last week, it was only back in July that Motorola and Yahoo! teamed up to make Yahoo! services more available on Linux-based mobile devices. It’s nice that Motorola seems to continue to play nice with others. It would be a bad move for the company to enter into any exclusive partnerships. Instead, it should continue to offer products catered to what customers what. It seems to be doing a good job of that lately.