WorkIndia, one of India’s largest blue collar recruitment platform has announced that it has secured an investment of Rs. 42 crores from Chinese technology company, Xiaomi. They had earlier received funding from multiple other investments include Beenext Pte Ltd., Asuka Investments and more.
WorkIndia was founded back in 2015 and within 5 years, the company has grown to become India’s leading blue collar recruitment platform with a presence in 763 cities in India. It receives more than 1 crores unique app sessions per month and nearly 1.5 crore registered job seekers.
The company sells a unique geo-positioning, dynamic algorithm-based product with interesting features like salary predictive scores that enhances the user experience. This has caught the eye of investors like Xiaomi who has recognised the impressive high smartphone penetration in India by WorkIndia.
Commenting on the funding, Manu Jain, Global Vice President, Xiaomi and Managing Director, Xiaomi India said:
The cutting edge technology developed by WorkIndia, utilising geo-positioning and dynamic algorithms, is one of the best in class that we have seen. The company has created a massive dent in the Indian Blue Collar segment within a short span of time. It is inspiring to see WorkIndia leverage the high smartphone penetration in India and provide an opportunity to people from all segments, working as an equalizer. At Xiaomi, we thrive towards providing innovation for everyone and we see significant future potential in WorkIndia
Keshav Sanghi, former Managing Director & Head of India Equities, Goldman Sachs & Angel Investor said:
While the white-collar segment’s behaviour is well documented, the blue-collar segment behaves very differently and very little data is available on this segment. This fact coupled with WorkIndia’s unique insights on the blue collar segment and the massiveness of WorkIndia’s impact, make it a highly exciting time to be part of what the team is building today. Investment in young talent within the company is WorkIndia’s key focus. We follow a three-pronged philosophy for our talent grooming – Learn, Earn and Have Fun. There is an extraordinary level of focus on working with amazing team members and learning from them while having fun.