HDM Global, home of Nokia mobiles has partnered with the Bond Franchise to feature their first 5G smartphone in the upcoming 25th Bond film ‘No Time To Die’. Seen in the hands of new 00 “Agent Nomi” played by Lashana Lynch, the unreleased Nokia phone will be shown as ‘The Only Gadget You’ll Ever Need.’
Along with Nokia’s first 5G phone, which is slated to released on March 19th, Nokia 7.2 and Nokia 3310 will also be featured in the movie as ‘future-proof Nokia phones’. As part of its deal, HMD Global is getting ready to reveal its largest ever marketing campaign, including a commercial with Lashana Lynch as Agent Nomi.
The movie ‘No Time To Die’ had its release date recently postponed from April to November due to concerns about the coronavirus outbreak. By then, we should have full information on which Nokia phone is HMD Global is marketing about.
Commenting on the partnership, Juho Sarvikas, Chief Product Officer of HMD Global said:
Following the announcement to postpone the movie launch to 12 November, we now have a really exciting year ahead of us in the build up to this much anticipated release. Few cultural properties place technology at the heart of their appeal quite like No Time To Die. The film’s commitment to innovation, paired with the amazing technology built into each Nokia smartphone, making our devices the only gadget that anyone – even a 00 agent – will ever need, makes this partnership a real force to be reckoned with. Trust, security and iconic quality design are the foundations every Nokia phone is built upon and our values reflect those of No Time to Die and the trailblazing new 00 agent, Nomi. We take great pride in making the latest technology accessible to everyone and look forward to doing this via our latest partnership.