In India, Vivo is known to have a larger presence in the offline retail market when compared to its online sales. To cater to its offline retail user base, Vivo has launched a new platform called VIVO Smart Retail (VSR) that is aimed at helping their offline customer solve queries during this lockdown period.
The program will be supported with Vivo’s large network of 20,000 retailers and 30,000 Vivo Brand Ambassadors (VBA). With many offline remaining closed during the pandemic lockdown, Vivo is trying to ensure that their customers continue to receive help for their smartphone related queries. Customers can send-in their vivo product related queries to retailers via:
- SMS (8955771110)
- vivo India e-store (shop.vivo.com)
- vivo India’s Facebook page (@vivoIndia)
Customers across India can begin using the SMS based query system from today while the other two methods will available to all before May 12th.
Commenting on the launch of the platform, Nipun Marya, Director Brand
Strategy, vivo India, said:
Customer-centric innovation is at the core of everything we do. To ensure business continuity of our offline partners, we have decided to create this unique lead generation platform. We hope to connect our customers and our channel partners effectively using this one of its kind system.
Arvinder Khurana, President of the All India Mobile Retailers Association (AIMRA) National said:
It is great to see vivo India safeguarding the interests of its offline retail partners during this time of crisis. We are positive that this solution will help retailers in regaining business footprint and ensure they are able to address consumer queries in an efficient and streamlined manner. vivo’s Smart Retail Program shall allow customers to experience vivo products at the convenience of their homes.