Samsung India has announced a partnership with Benow, a company that is known for its Online-to-offline (O2O) initiatives, to bring Samsung offline dealers to the online market space. This will enable customers to directly buy Galaxy Smartphones from the local dealers with the comfort of buying at home.
With Benow’s app, a Samsung dealer can quickly register his/her store to bring online to their store. Dealers would be required to create a catalogue of all the smartphones available at their store, which can also be edited later as new models arrive.
Customers can browse the catalogue through a link provided by the dealer and select to order a smartphone of their choice. The dealer will get notified and can contact the customer to finalise the purchase. Payment methods offered via this platform include cash on delivery, credit card, debit card, easy EMI, etc., after which the dealer will be responsible to deliver the product to the customer.
With the pandemic making many customers hesitant to go out and buy smartphones and other gadgets, brining offline local stores online is a great idea. Customers also tend to trust their local dealers more when compared to buying from retail giants like Amazon and Flipkart.
Commenting on the partnership, Mohandeep Singh, Senior Vice President, Mobile Business, Samsung India said:
At Samsung, the consumer is at the core of everything we do. Our partnership with Benow is part of our broader online to offline (O2O) strategy and is aimed to provide benefits of both offline and online platforms to the consumer. With this new platform, our consumers will be able to browse, select, order, pay and receive their Galaxy smartphone from the comfort of their homes. This will ensure that our consumers don’t have to step out to a physical store at a time when Social Distancing is the new normal. At the same time, the new platform enables thousands of physical retailers to connect with local customers online.