According to reports, this move has been initiated because of the expiry of its brand-name use agreement with TCP Nambiar-owned BPL Group.
Another interesting point to note about this transformation is the tag line by loop mobile, it reads “Mumbai’s newest network is already 20 lakh customer strong”.. Doesn’t it sounds interesting. 😉
Hope, with this change in name, they would also take some steps to improve their brand image and presence in other telecom circles.
Link: Loopmobile