Samsung has launched The Frame 2020 and 10 new Smart TV models in India. The Frame comes with 50-inch, 55-inch and 65-inch models. The 4K UHD TVs come in four sizes 43-inch, 50-inch, 55-inch and 65-inch. The new FHD and HD Ready Smart TV range will be available in 43-inch and 32-inch respectively.
The Frame 2020 has QLED technology that enables beautiful colors, exceptional contrasts and impeccable details with 100% color volume. When it is not being used as a TV, it moves into Art Mode, turns into a picture frame that can display over 1,200 digital art from around the world, and transform everyday living space into an art gallery. Just like how a framed picture looks different depending on the time of day, The Frame adjusts the screen brightness based on the ambient light in the room, using its in-built motion and brightness sensors.
The 4K UHD TVs feature segment-first thee-side Boundless Design and a 4K Processor. The new edition of Frame as well as the advanced online Smart TVs are designed for young millennials and consumers of online content. They come with Auto Hotspot technology, USB 3.0 and support voice assistants such as Google Assistant and Amazon Alexa in addition to Samsung’s native Bixby. That’s not all, these Smart TVs are loaded with features such as Game Enhancer for smooth lag free gaming, Content Guide for curated content, Personal Computer Mode, Home Cloud and Music Player, among others.
On the productivity front, based on recent consumer insights, Samsung has added free subscription to Office 365, along with 5 GB of cloud storage space. These TVs come with the unique Personal Computer mode allowing users to transform their TV into a full-fledged PC. With this, users can choose to work from the cloud, mirror their laptop wirelessly without internet for big screen convenience or remotely access their office computer. The TVs are secured by multi-layered Knox and provide seamless access to Office 365 services over the cloud.
The Frame 2020 and the 10 new Smart TV models will also provide native support for a wide range of OTT platforms such as ZEE5, SonyLIV, Amazon Prime, Netflix, Voot, Voot Kids, Jio Cinema and Hotstar. Consumers purchasing Samsung’s new Smart TVs will get access to content with attractive offers worth INR 1095. They can avail up to 50% discount on subscriptions of OTT platforms such as ZEE5 & Eros Now. Moreover, consumers can get free subscription for music streaming apps such as Gaana Plus for one-year and Apple Music for 3 months.
Consumers purchasing The Frame 2020, in addition, will be offered a free three-month subscription to the Samsung Art Store worth Rs 897, housing curated artworks from around the world.
Pricing and availability
The Frame 2020 will be available in three sizes — 50-inch, 55-inch and 65-inch models priced at Rs. 74,990, Rs. 84,990 and Rs. 139,990, respectively. The Frame 2020 will come with 10-year no screen burn-in warranty, and one-year comprehensive warranty and one-year additional warranty on the panel. It will be available on Flipkart and Samsung’s official online store Samsung Shop from June 19th.
Among the new range of online Smart TVs, Samsung’s 4K UHD Smart TV models will range from INR 36,990 for the 43-inch version to Rs. 89,990 for the 65-inch version, while FHD and HD Ready Smart TV models will start from Rs. 14,490 for the 32-inch model and go up to Rs. 31,990 for the 43-inch model. The new range of TVs will come with one-year comprehensive warranty and one-year additional warranty on the panel. These will be available under the ‘Get More from TV’ campaign on Flipkart and the ‘Wondertainment’ campaign on Amazon.
Early bird consumers doing pre-paid transactions in the first 48 hours of the sale on Flipkart for The Frame and online Smart TVs, using their credit cards and debit cards will get an additional instant cashback of up to Rs. 1,500. Amazon consumers will get instant cashback up to Rs. 1,000 on pre-paid transactions through their SBI credit cards.
Consumers can also avail exciting no-cost EMI options, with EMI starting INR 3,125 for 24 months for The Frame 2020, and INR 805 for 18 months for the new range of online Smart TVs.