Truecaller has pretty much become a default app in most smartphones these days, helping us identify callers and avoid spam numbers. Till now, the app could quickly tell us who is calling, and now, with the Call Reason feature, users can know why someone is calling them.
The feature is a simple add-on to the existing Caller ID UI that Truecaller currently employs in Android. From the caller’s side, Truecaller will let you set up to 3 custom reasons that you can quickly choose when making a call, or you can write a new reason every time, or simply skip writing a reason altogether.
The feature will help businesses improve call pick-up rates when they need to reach out to a customer. It will also help the call receiver identify if the call is personal, from a business or something urgent.
The feature is rolling out starting today to Android users with Truecaller v11.30, while iPhone users are expected to get the feature early next year. Android users also get two other features with this update — the ability to send scheduled SMS messages and the ability to instantly translate incoming messages directly within Truecaller using Google’s machine learning-focussed ML Kit.
Truecaller’s Call Reason is very similar to a feature released by Google not too long, which was called Verified Calls. While that feature is meant for businesses alone, Call Reason is meant for anyone to use, giving it a wider reach.