boAt, a brand known for their many products in the consumer audio space, is expanding their product line in the fitness market with the launch of their first smartwatch called the boAt Storm. It features a 1.3 curved touch screen display, heart rate and SpO2 monitoring, multiple sports modes, 5ATM water resistance and more.
Its ergonomically-designed curved body body is made out metal, ensuring quality and durability. It offers many customization options via the boAt ProGear app for the 1.3-inch colour touch display, giving users the choice between 100+ personalized and downloadable cloud-based watch faces.
With regards to health monitoring, the Storm smartwatch can measure SpO2 and supports 24/7 heart rate tracking. For women, the watch can record and predict Menstrual and Ovulation Cycles with the Menstruation Cycle Tracker. It features 9 sports built-in, namely Running, Walking, Cycling, Hiking, Climbing, Fitness, Treadmill, Yoga and Dynamic Cycling.
Battery life is rated at up to 10 days with continuous usage, thanks to its 210mAh battery. The interchangeable straps are made out silicon and the watch comes in two colours — Active Black and Black & Blue.
The boAt Storm smartwatch will be available tomorrow from Flipkart and boAt’s website for a price of Rs. 1999.
Commenting on the launch, Aman Gupta, Co-founder of boAt said:
At boAt we take consumer feedback very seriously and since a long time our boAthead community has constantly been asking us if we will be expanding to other categories. We are happy to announce that boAt Storm is our first smartwatch and a step in that direction. The smartwatch is a feature packed premium yet value for money package. The boAthead community will love this device as it be their constant companion during work and play.