Redmi India, which is the sub-brand of Mi India has announced Sonu Sood as its brand ambassador starting with Redmi 9 Power. The company said that the partnership will further the brand’s existing campaign – ‘More Power to you’.
Redmi said that the company’s brand ethos is democratizing innovation and ensuring technology is available for everyone. In 2020, actor Sonu Sood won hearts for his exemplary work in supporting migrant workers and those in need. He has been a strong figure in enabling those in distress such that they could have the opportunity to a better life. The company said that his personality and initiative fall perfectly in line with Redmi’s philosophy.
Recently the company partnered with Sonu Sood as part of its continued efforts to empower thousands of students by donating Redmi smartphones under the #ShikshaHarHaath initiative. Last year for the Independence Day Xiaomi launched an initiative called Mi For India in partnership with Teach For India to distribute 2500 new smartphones to children affected by the current COVID-19 pandemic.
“Redmi and Sonu Sood have shared a mutual desire to uplift people’s lives; Redmi through technology and Sonu through his humanitarian efforts,” said the company.
Commenting on the association, Muralikrishnan B, COO, Mi India said:
We are thrilled to partner with Sonu Sood to endorse one of our best selling smartphones. We have always focused on ensuring the best specs, highest quality and honest pricing. Sonu’s ability to strike a chord with the masses and his drive to do good will help cement Redmi’s ambition of enabling everyone through technology. We are sure that this partnership will enable more and more people through Sonu’s pan India presence and Redmi’s technology prowess.
Commenting on the association Sonu Sood said:
Both Redmi and I share the same vision of a better future and ‘education for all’. Through ShikshaHarHaath, Redmi is not only providing access to students but also empowering them to scale newer heights. I am happy to represent a brand such as Redmi that is striving to give back to the nation in a manner that truly enables a society in need. As someone who wants to experience the best of everything, I am happy to be the face of Redmi 9 Power. Redmi’s vision of ‘More Power to You’ perfectly fits with my work and contributions and I am confident that together we will be able to make a difference.