Carl Pei, the founder of consumer electronics startup “Nothing” already confirmed that wireless headset will be the company’s first product. Today he has confirmed that Ear 1 will be the name of the product. He said that Ear 1 is only the beginning, the first step in a long and exciting journey ahead.
He said that the design of Ear 1 is still top secret, but he has confirmed that it will combine notes of transparency, iconic form, and refined functionality. “It is the starting point that will define the artistry, confidence and craftsmanship that will carry our products and services for years to come,” he said in a statement and added that.
Mirroring the product’s stripped-down aesthetic, the name Ear 1 echoes our raw ambition — to let things be what they are.
We don’t try to dress it up with a fancy name. Nor do we want to sit around debating said names. We let Ear 1 speak for itself.
He said that as an area of hyper growth, the earphones market will provide a fertile backdrop as the company will strengthen its capabilities and prepare to enter new product categories.