Garmin, one of the leading smartwatch and fitness accessory company, has announced actor and serial exerciser, Mandira Bedi as their brand ambassador. She will now be promoting Garmin smartwatches and accessories in India across various platforms including print, television and online.
With the announcement, Garmin highlighted their new ‘Lily’ smartwatch, that was designed for women. It has a small, modern design and has features such as menstrual cycle tracking, pregnancy tracking, and other health tracking capabilities.
Commenting on the new brand association, Ali Rizvi, Director of Garmin India Pvt. Ltd. said:
Mandira bedi is not only a star icon but also an inspiration to many fitness enthusiasts and women globally. We are thrilled to have her on board with us and are confident that this partnership will strengthen our brand reach and encourage more people to choose a healthier lifestyle.
Mandira Bedi said:
Working out and staying fit is not only a passion but a choice of lifestyle. It’s an honour for me to be associated with Garmin- a brand that especially designs and manufactures its products to help fitness enthusiasts by providing the correct guidance and accurate data of their workouts. I am excited to represent a brand that shares the same zeal and passion as me. With their range of smartwatches, together we aim to reach out to more and more people to spread awareness on the need of a healthier lifestyle.