IFA Berlin has cancelled its 2021 event that was supposed to take place as a full-scale, real-life event from 3rd to 7th, September 2021. It will now happen from 2nd to 6th September 2022. The decision was made following detailed conversations with public health experts and multiple stakeholders, said IFA.
However, it said that preparations for Berlin Photo Week at ARENA Berlin and SHIFT Mobility are continuing as planned. It added that the organisers of IFA are now working with their partners from industry, trade and media to get everything ready for IFA 2022, which will be held as a full-scale live event at the Berlin exhibition grounds.
Regarding the same, Kai Hillebrandt, Chairman of the Supervisory Board of gfu Consumer & Home Electronics GmbH, said:
Innovation needs a platform; it needs the focus of global attention. That’s why brands and manufacturers across the tech industry were very keen to come to IFA Berlin 2021. Unfortunately, the latest public health developments introduced too much risk into everybody’s planning for the event. There simply are now too many uncertainties. Therefore, right now it has become near impossible for anyone to responsibly plan their participation in any trade show.
Martin Ecknig, the CEO of Messe Berlin, said:
We did not take this decision lightly. IFA Berlin is arguably the most important event of the year for brands and retailers alike. IFA Berlin connects our industry with trade visitors, media and real consumers like no other event. However, the health and safety of everybody has to be absolutely paramount. The efforts to contain this pandemic – from the roll-out of vaccination programs to the resumption of international travel – did not happen at the pace we had hoped for. Given these developments, this difficult and disappointing decision was inevitable.