OnePlus today announced a three-year partnership with the International Photography Awards (IPA). As a part of the partnership, the OnePlus 9 Series will be established as the “Official Smartphone of IPA 2021” and sponsor IPA’s annual photography competition.
OnePlus said that it is demonstrating its commitment to the photography industry by continuously extending the frontiers of mobile technology for users to uncover new possibilities in capturing their creative vision by becoming the “Official Smartphone of IPA”. The company will sponsor IPA’s main professional prize, “Photographer of the Year”, and non-professional prize, “Discovery of the Year”, which are $10,000 and $5,000 respectively.
Commenting on the new partnership, Pete Lau, Founder and CEO of OnePlus, said:
OnePlus is dedicated to providing the best mobile experience possible to users, and we are taking that vision to a new stage today by partnering with the distinguished photography platform IPA. It is an honor to be a part of this prestigious event. We look forward to working closely with IPA and inviting the world to experience new ways to capture the world around them using mobile photography.
Hossein Farmani, founder of IPA and Farmani Group, commented:
The International Photography Awards has dedicated itself to discovering and promoting excellence in photography and we are happy to announce our partnership with OnePlus, a company that continues to push the boundaries in technological advancement, welcoming them as the Official Smartphone of IPA. We look forward to working together to continue making great photography more accessible.